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ai adoption
AI adoption refers to the process of integrating artificial intelligence technologies into an organization's operations, products, or services. It involves identifying suitable AI applications, implementing the tools and systems, training staff to use them effectively, and managing changes to workflows or business models to realize benefits such as increased efficiency, improved decision-making, and enhanced customer experiences.
AI Won’t Replace Marketers — But There’s One Important Catch
A quiet shift has swept through the marketing industry. Not long ago, many professionals kept AI at arm’s length, worried it might replace them. Today, those same marketers can’t imagine working without it. What once looked like a...
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