TikTok Introduces Controls to Limit AI-Generated Content in User Feeds
TikTok is preparing to roll out a new feature that allows users to manage how much AI-generated content appears in their personalized feed. The update reflects growing user interest in distinguishing between human-made and AI-generated videos as the platform continues to evolve.New Settings for Customizing AI Content Exposure
The upcoming tool will appear in the “Settings and Privacy” menu under “Preferred Content” and then “Manage Topics.” From there, users will be able to adjust the presence of AI-generated videos, either reducing or increasing their frequency depending on individual preferences. This gives viewers more control over the types of videos they want to see and helps tailor the platform’s recommendation algorithms.Improved AI Content Labeling Technology
TikTok is also enhancing its AI content labeling mechanisms. The platform will apply clearer and more consistent markers to videos created or heavily assisted by AI systems, helping users identify synthetic or manipulated content before engaging with it. These improvements address long-standing concerns about transparency and the potential spread of misleading or ambiguous visuals.A Push Toward Transparency and User Choice
As generative video tools become more widespread, platforms are increasingly expected to provide users with visibility and control over algorithmic content. TikTok’s new controls reflect this trend, giving viewers the ability to curate their experience according to their comfort level with AI-generated media.Looking Forward
With social media ecosystems rapidly changing due to generative AI, TikTok’s decision to offer adjustable AI content settings marks a notable shift toward user-driven feed customization. The feature is expected to roll out globally in the coming weeks, aligning the platform with emerging expectations for AI transparency and responsible distribution of synthetic media.Editorial Team — CoinBotLab