Strategy Announces € IPO to Fund New Bitcoin Purchases
Investment company Strategy has unveiled plans for a €-denominated initial public offering (STRE) to raise capital for further Bitcoin purchases — a move that positions the firm as one of Europe’s most aggressive institutional BTC accumulators.
IPO details and structure
According to the company’s announcement, Strategy will issue 3.5 million shares at €100 each, promising a 10 percent annual dividend for qualified investors. All funds raised from the offering will be used exclusively to purchase and custody Bitcoin under the company’s existing strategic reserve plan.
The IPO will be available solely to professional and institutional investors within the European Union and the United Kingdom to comply with regional securities laws. This approach reflects Strategy’s ambition to create a Europe-based vehicle similar to its U.S. Bitcoin fund.
Major banks manage the offering
The placement is being handled by some of the world’s leading financial institutions — Barclays, Morgan Stanley, Moelis, and TD Securities. Their involvement is expected to boost institutional confidence and set a benchmark for future crypto-backed equity offerings in Europe.
Strategy CEO Michael Saylor called the initiative “a new chapter in the integration of Bitcoin into the European financial system,” adding that the firm sees BTC as the most reliable long-term store of value in a volatile global economy.
Context and market reaction
The announcement comes as European investors increasingly seek regulated avenues to gain exposure to Bitcoin without direct ownership risks. By offering a dividend-bearing equity linked to BTC holdings, Strategy is bridging traditional finance and crypto investment.
Market analysts note that this structure could attract pension funds and family offices that were previously restricted from participating in spot crypto markets. Several European fund managers have already described the offering as a “Trojan horse for Bitcoin institutionalization.”
How the proceeds will be used
Strategy confirmed that all net proceeds will be directed to purchase Bitcoin on regulated exchanges and store them through a multi-sig custody system. The company intends to publish quarterly reports on its BTC holdings and dividend payouts to ensure transparency.
The move continues the firm’s broader policy of accumulating digital assets as a hedge against fiat debasement — a strategy that has already made it a symbol of corporate Bitcoin adoption in the West.
Outlook for the European crypto market
If successful, the STRE IPO could inspire other European corporations to pursue similar Bitcoin-focused fundraising models. It also marks a step toward mainstream acceptance of digital assets in EU capital markets, especially as regulators continue to refine the MiCA framework.
Investors are watching closely how the offering performs — not just for its dividend promise, but as a signal of how deeply Bitcoin is embedding itself into traditional finance.
Conclusion
By launching its €-denominated IPO, Strategy is essentially doubling down on its core belief: that Bitcoin is the ultimate reserve asset for the digital age. The company’s blend of Wall Street-grade financing and crypto-native vision could reshape how European markets view digital capital formation in 2026 and beyond.
Editorial Team — CoinBotLab