Shoei Introduces GT-Air 3 Smart - the World’s First Motorcycle Helmet with Augmented Reality
Shoei has revealed the GT-Air 3 Smart, the first motorcycle helmet to feature a fully integrated augmented reality system. Unveiled at EICMA 2025 in Milan, the new flagship model upgrades the riding experience with a nano-OLED head-up display, adaptive notifications, advanced communications technology, and a premium aerodynamic shell.
A nano-OLED AR display built directly into the helmet
At the core of the GT-Air 3 Smart is a Full HD nano-OLED display with a peak brightness of 3000 nits. Unlike traditional HUD systems, Shoei’s implementation projects the image as if it were floating three meters in front of the rider. This virtual distance dramatically reduces eye refocusing time, giving riders the ability to process route information and speed data without looking away from the road.According to Shoei, this visual configuration can reduce reaction time by more than 32%, helping improve overall rider awareness and safety. The interface is minimal, responsive, and optimized for quick recognition even at highway speeds.
Information at a glance: speed, navigation, calls, and mini-maps
The AR display can show real-time speed, turn-by-turn navigation, radar detector warnings, incoming calls, and a dynamic mini-map. The system intelligently adjusts the amount of information shown based on riding conditions. At high speeds, non-essential notifications fade automatically to prevent distraction, ensuring that only critical data remains.This adaptive approach mirrors the safety strategies used in aviation HUD systems and represents one of the most advanced integrations of AR in a consumer motorcycle helmet.
Seamless integration: electronics hidden inside the shell
All electronics—including the battery, nano-OLED projection module, speakers, microphone, and wiring—are fully embedded within the helmet’s structure. This design preserves the helmet’s aerodynamic profile and prevents uncomfortable bulges or weight imbalance. Shoei emphasizes that every component was placed without compromising safety certifications or airflow performance.The microphone supports active noise cancellation, allowing clear voice commands and communication even in demanding environments.
Unlimited intercom connectivity with mesh fallback
The GT-Air 3 Smart introduces a next-generation intercom system capable of connecting an unlimited number of riders in online mode. When cellular coverage is unavailable, the system switches to a mesh communication mode, maintaining rider-to-rider contact without a network.This dual-mode communication makes the helmet suitable for long-distance touring groups, off-road expeditions, and environments where connectivity varies.
Voice assistants built directly into the riding experience
The helmet supports Siri and Google Assistant, enabling riders to issue commands such as adjusting navigation, sending messages, or controlling music without touching any physical controls. Combined with AR projection, this creates a completely hands-free ecosystem where the rider can access essential functions while keeping full focus on the road.Battery life and charging
Shoei promises over 10 hours of continuous operation on a single charge. This endurance covers full-day rides for most touring enthusiasts. The charging port, a concealed USB-C connector, is integrated into the underside of the shell to maintain the helmet’s sleek external design.Safety first: composite shell, DOT and ECE 22.06 certification
The GT-Air 3 Smart uses Shoei’s Advanced Integrated Matrix (AIM) construction—a blend of fiberglass and organic fibers engineered for high impact absorption. The helmet meets both DOT and ECE 22.06 safety standards, ensuring compliance in major global markets.Riders also receive Shoei’s updated CNS-1C visor system with Pinlock support and an internal QSV-2 sun shield for quick adaptation to changing light conditions.
Design, sizing, and pricing
Shoei will release the GT-Air 3 Smart in five colors and sizes ranging from S to XXL. With a starting price of $1,199, the model costs nearly twice as much as the standard GT-Air 3, reflecting the addition of AR hardware and advanced communication systems.The first units are expected to ship in summer 2026, targeting early adopters, touring riders, and technology-focused motorcyclists who want a next-generation riding interface.
A glimpse into the future of augmented riding
The GT-Air 3 Smart signals the beginning of a new category: AR-enhanced motorcycle helmets. As displays become smaller, brighter, and better integrated, the riding experience is shifting toward aviation-style situational awareness. Shoei’s approach—embedding electronics directly within the shell—positions the company as a leader in merging safety engineering with emerging digital interfaces.With its combination of high-end materials, adaptive projection, and seamless connectivity, the GT-Air 3 Smart is one of the most ambitious motorcycle technology launches of the decade.
Editorial Team - CoinBotLab
Source: EICMA - Shoei GT-Air 3 Smart
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