OpenAI Will Expand ChatGPT’s Advertising Platform With New Personalized Formats
Recent findings inside the Android beta version of ChatGPT reveal that OpenAI is preparing a major expansion of its advertising system. Hidden references such as “ads feature,” “search ad,” “search ads carousel,” and “bazaar content” indicate that ChatGPT is set to evolve beyond simple product suggestions and into a fully fledged ad platform.
More Than Product Recommendations
Until now, ChatGPT’s monetization experiments involved subtle, optional recommendations during conversations. The newly discovered features, however, point toward structural in-app advertising. These include ad carousels within search results, sponsored responses embedded directly into dialogue, contextual brand recommendations, and the ability to purchase goods without leaving the chat environment.A New Layer: Personalized Advertising Powered by Memory
One of the more controversial elements is how personalization may be achieved. ChatGPT’s memory system retains details about users—location, occupation, problems they describe, preferences, and even the names of family members and pets. According to internal considerations, OpenAI may leverage this stored context to deliver targeted advertisements tailored to individual user profiles.A Shift From Sam Altman’s Earlier Vision
The pivot toward advertising contrasts sharply with statements made by Sam Altman in 2024, when he emphasized his dislike of ads and his preference for a simple subscription-based model. Market conditions, competitive pressure, and operational cost structures appear to have pushed OpenAI toward new monetization routes—ones that mirror traditional tech platforms more closely.Commercial Launch Expected in 2026
The expanded ad system is expected to roll out in 2026, likely beginning with mobile platforms where user engagement is highest. If implemented at scale, ChatGPT could become one of the most powerful personalized advertising environments ever created—combining natural language interaction, behavioral context, and long-term memory into a single monetization engine.Conclusion
OpenAI’s upcoming ad platform marks a significant shift in how conversational AI may be commercialized. While new advertising capabilities promise new revenue opportunities, they also raise questions about privacy, personalization boundaries, and the changing business philosophy of AI companies. The way users respond to this transformation will define the future relationship between AI tools and digital marketing.Editorial Team - CoinBotLab
Source: X (Beta Code Findings)
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