Ferrari Launches Digital Token for Le Mans–Winning 499P Race Car
Italian supercar manufacturer Ferrari has announced the launch of an exclusive digital token that will allow its wealthiest clients to participate in private auctions for the legendary 499P race car — the same vehicle that claimed victory at the prestigious 24 Hours of Le Mans.
The “Token Ferrari 499P” Project
Developed in collaboration with Italian fintech company Conio, the “Token Ferrari 499P” marks Ferrari’s first step into digital asset tokenization. The initiative is designed for members of the brand’s elite Hyperclub — a closed network of just 100 clients passionate about endurance racing and high-end motorsport culture.Each token will grant holders access to exclusive trading opportunities and invitation-only auctions, including the chance to bid on the 499P Le Mans champion car itself. Token ownership also unlocks privileges such as factory visits, private racing experiences, and early access to limited-edition vehicles. The project’s official debut will coincide with the start of the World Endurance Championship 2027 season.
Blockchain Meets Motorsport Luxury
Conio, which is currently applying for licensing under the EU’s MiCA regulatory framework, calls the initiative a “milestone in the tokenization of luxury assets.” According to Conio’s chief fintech analyst Davide Rallo, the partnership demonstrates how blockchain technology can redefine ownership of rare collectibles: “The potential for innovation in the luxury sector is enormous — blockchain gives uniqueness, transparency, and exclusivity a digital form.”The token is expected to operate on a private Ethereum-based network, ensuring verifiable ownership and secure peer-to-peer transactions among Hyperclub members. Conio will manage the technical infrastructure and regulatory compliance, while Ferrari will retain full control over branding and event curation.
Symbol of a New Era for Luxury Collectibles
Industry analysts see Ferrari’s token initiative as part of a growing wave of digital exclusivity products targeting ultra-high-net-worth individuals. Beyond NFTs, luxury tokenization is emerging as a bridge between physical assets and digital identities — enabling collectors to own, trade, and showcase prestigious items through blockchain-backed proofs.Conclusion
By blending motorsport heritage with cutting-edge blockchain innovation, Ferrari is positioning itself at the forefront of digital luxury. The Token Ferrari 499P not only celebrates the brand’s Le Mans triumph but also signals a bold evolution in how prestige, exclusivity, and technology converge in the world of elite collectibles.Editorial Team — CoinBotLab