ElevenLabs Launches Iconic Voice Marketplace for Licensed AI Celebrity Voices
ElevenLabs has officially launched its Iconic Voice Marketplace — a new platform that allows brands, creators, and studios to license AI-generated voices of celebrities and historical figures. The marketplace aims to bring legitimacy and transparency to synthetic voice technology by ensuring that all featured voices are fully licensed with the consent of their rights holders.
A Marketplace Focused on Ethical AI Voice Licensing
According to ElevenLabs, only “carefully vetted talent” and intellectual property owners are allowed to list their voices on the platform. This includes active celebrities who have agreed to commercial use of their synthesized voices, as well as estates and rights holders managing the identities of historical figures.
The company emphasizes that consent is a core requirement, positioning the marketplace as an ethical counterpoint to unauthorized deepfake voice generation. All participating voices are licensed for commercial applications such as advertising, narration, branded content, and entertainment.
Celebrity and Historical Voices Now Available
The launch catalog features a mix of contemporary artists and iconic personalities. Among them is Academy Award–winning actor Michael Caine, whose voice can now be commercially licensed for narration, branded campaigns, and audio production through the marketplace.
Surprisingly, the platform also includes resurrected voices of historical figures — such as Mark Twain and Thomas Edison — whose distinctive tones have been reconstructed using modern generative audio technology. These listings highlight the platform’s potential not only for entertainment, but also for educational, documentary, and archival projects.
A New Direction for AI Audio and Content Creation
The Iconic Voice Marketplace represents a significant shift in how AI-generated audio can be monetized. Instead of focusing solely on cloning or synthetic creation tools, ElevenLabs is building a structured digital economy around voice IP, enabling creators to legally access voices that were previously inaccessible or too costly for smaller productions.
Industry analysts note that the platform could reshape the audio licensing landscape, offering a scalable alternative to traditional voiceover work and giving performers new ways to monetize their talent.
Conclusion
By combining talent consent, modern AI synthesis, and a curated licensing system, ElevenLabs aims to set a new ethical standard for digital voice technologies. The Iconic Voice Marketplace opens the door to a future where synthetic voices are not only powerful and realistic, but also responsibly sourced and commercially legitimate.
Editorial Team — CoinBotLab