China Moves to Regulate Humanlike AI and Emotional Interaction Systems

China proposes strict regulation of humanlike AI services and emotional interaction systems

China Proposes Strict Oversight for Humanlike AI Services​


Chinese authorities have released a draft framework aimed at tightening control over AI systems that imitate human personality and engage users on an emotional level. The proposal reflects growing concern over psychological influence, data safety, and long-term social impact of advanced conversational AI.

What the Draft Rules Target​

The proposed rules apply to AI-powered products and services that interact with users through text, images, audio, video, and other media formats. Regulators focus specifically on systems designed to simulate human behavior, personality traits, or emotional engagement.

This places conversational agents, virtual companions, and emotionally adaptive assistants directly under regulatory scrutiny.


Lifecycle Responsibility for Providers​

Under the draft framework, AI service providers would be responsible for safety and compliance throughout the entire lifecycle of their products. This includes development, deployment, updates, and ongoing operation.

Providers would also be required to implement internal review mechanisms to audit algorithms and protect personal and sensitive data.


Monitoring Emotional Impact​

One of the most notable aspects of the proposal is its focus on user psychology. Developers would be expected to assess users’ emotional states and detect signs of psychological dependence on AI services.

If risks are identified, providers must intervene. This marks a shift from purely technical oversight toward behavioral and emotional risk management.


Content Restrictions and National Security​

The draft rules explicitly prohibit AI systems from generating content deemed harmful to national security, spreading rumors, or promoting violence and obscene material.

These restrictions align AI governance with existing content controls applied to traditional digital platforms in China.


Why China Is Acting Now​

As humanlike AI systems become more persuasive and emotionally adaptive, regulators appear increasingly concerned about their ability to influence beliefs, behavior, and mental health at scale.

By introducing emotional oversight and algorithm accountability, China is signaling that advanced AI interaction is no longer viewed as a neutral technical feature, but as a societal risk vector.


Conclusion​

China’s proposed rules represent one of the most comprehensive attempts to regulate emotionally interactive AI systems. If adopted, they could reshape how AI services are designed, deployed, and monitored, not only within China but as a reference point for future global AI governance debates.


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